Introduction to Email Marketing — Popular Email Marketing Services
Emails have been around for half a century. In 1971, Ray Tomlinson sent the first email. Shortly afterward, in 1978, Gary Turk launched his first email campaign, which resulted in $13 million in sales, fostering the face of marketing.
There are billions of email users globally, which is almost half of the world’s population today. Half the world is on email, so what are you waiting for?
The marketing industry is pushing over the “limit”, and a great email marketing campaign is essential to any business globally.
Email marketing serves as the primary component of customer acquisition programs for companies in all industries.
It sure is one of the earliest methods of digital communication, but email still dominates when used.
Email marketing is one of the most critical types of direct marketing. Naturally, it uses email campaigns to connect and communicate with your audience (potential customers and existing customers).
Email marketing has been around for a really long period and for a good reason.
It is the most direct and effective way to connect with your customers, nurture them, turn them into customers, constantly conquer all other marketing channels.
So, let me introduce to you the definition of email marketing:
Email marketing is a profoundly powerful digital marketing strategy for giving messages a perfect look of your promotion to potential clients and customers.
Effective marketing emails turn potential customers into regular customers and turn one-time customers into loyal followers.
Email marketing is definitely one of the most affordable marketing strategies for small businesses.
Email marketing has, on average, seen a higher return on investment (ROI) for companies in the United States.
It is because email marketing is so easy to manage, gives you complete control, and enables you to build direct contact with your customers.
The Importance of Email Marketing
Despite the growth of social media and spam email (which is never a sound marketing strategy), email remains the most efficient way to sustain leaders and boost customer loyalty.
There are several reasons why you should implement email marketing as one of your top priorities, but here are the top 3:
1. Email Is the №1 Communication Channel
Are you aware that at least 99% of consumers check their email each day? That cannot be said for any other communication channel.
2. You Own Your List
For instance, your account (along with all your fans and posts) can be suspended or deleted on any social media platform.
It can be performed at any time, without any reason or notice.
However, you own your email list. No one can take that water away from you.
3. Email-Only Turns up Better
Email marketing has a return on investment of around 5000%. Astonishing! That’s huge!
People who buy email products spend 150% more than those who do not receive email offers.
And if you’re wondering if social media is turning even better, think again: the average value of an email order is at least three times higher than that of social media.
Email is simply the best way to sell online.
What to See for in a Proper Email Marketing Tool?
A good email marketing service should allow you to create high-interest email newsletters with an easy-to-use interface (ideally a drag-and-drop editor).
You need to quickly send bulk messages that are actually personalized and targeted without much work. It is also known as marketing automation.
Additionally, your email marketing service should make it easier for you to manage your contact list, divide users into groups, and track the execution of your email marketing developments.
Above all, a good email service provider guarantees that your email campaigns are not in the spam folder.
With that in mind, let’s look at some of the most popular email marketing services.
Mailchimp comes with an email builder that can facilitate the processes for dragging and dropping, auto-replying, segmenting contacts into groups, and easy analytics tracking.
It also allows you to set delivery time based on the user’s time zones and segmentation based on geolocation.
Mailchimp is definitely one of the most widespread email marketing service providers globally, primarily because they offer a forever-free email marketing plan.
You can indeed integrate MailChimp with WordPress, Magento, Shopify, and various other platforms.
Drip is a robust email marketing platform for e-commerce companies, bloggers, and digital marketers.
They offer a broad array of tools to expedite marketing automation, sales funnels, and personalization.
Their email software offers seamless integration for all popular webmasters, including WordPress and WooCommerce.
It allows you to easily add pop-ups/sign up for your website and capture more clients.
HubSpot is also one of the most-known software in the CRM and email marketing domain.
Their email marketing service is free to start and has many powerful automation features designed to grow your business.
You can use their easy email builder to drag and drop and select templates to create a fully customized newsletter that matches your brand personality and colors.
There is another thing that you should consider when doing email marketing … and that is email security.
It would be best if you were secured in order to deliver the best email marketing practices to your customers.
Email security is a serious issue for businesses in all industries.
A considerable number of IT managers believe that email puts data at risk, and many organizations have already encountered email data breaches, primarily through operating with Microsoft 365.
In order to know more regarding this unwanted thread, be informed from here: Microsoft 365 email security
As email security threats become more common and dangerous, businesses must take precautions to secure their email systems.
If you are ignoring email marketing, it is time to re-evaluate your strategy. Email marketing provides huge returns for marketers willing to learn how to do it right.
It won’t be complicated if you start working on it. Basically, remember that you are a guest in your subscribers’ inboxes.
Your messages are always just a click away from losing their interest forever.
Remain polite, respectful, and deliver value. As you begin, you will need to ask permission.
Of course, that’s the right thing to do. You want to serve the commitments you make. In the new era of data protection, like the GDPR, it is also a legal requirement.
Provide people with what they need and email them regularly to meet their expectations.